How to Price Your Farm Experiences Fairly (Without Undervaluing Your Time)

Hosting visitors isn’t just another revenue stream — it’s a way to share your work and sustain it.

A thoughtful price helps both sides: it honors your time and keeps the experience accessible to people who want to learn where their food comes from.

🌱 Understand What’s Fair — for You and for Them

Before setting a price, take a clear look at both your costs and your audience.

Your Costs

Every visit uses time and resources. Consider setup, cleanup, supplies, utilities, insurance, and any help you bring in. Even if you don’t track hours formally, your time has value — guests are paying for access, experience, and expertise.

Your Audience

Different audiences have different capacities and expectations.

1. Schools and homeschool groups often plan trips with tight budgets, comparing you to museums or nature centers supported by public funding.
2. Families usually sit in the middle — willing to pay reasonable prices for engaging, convenient experiences that fit their schedules, but often bringing multiple people from the same household. Kid pricing or family packages go a long way toward keeping things accessible while still fair to you.
3. Adults and food enthusiasts tend to pay more for depth: workshops with materials, or immersive farm-to-table experiences. But higher prices bring higher expectations for polish, hospitality, and delivery.

Tiered pricing helps balance access and sustainability:

1. Weekday school groups → lower per-person rate with a minimum total
2. Family or community groups → moderate rate
3. Adult workshops or private dining → higher rate reflecting preparation, materials, and expertise

“We brought our homeschool group here and the kids loved it! The staff explained everything so well.”

— Homeschool Group Organizer

A fair price matches the experience to the audience — covering your real costs while leaving room for growth.

🧺 Look Beyond the Ticket Price

Tickets are only one part of the picture. Many hosts earn just as much — or more — through add-ons, bundles, and follow-up sales.

Adult visitors and families often buy something once they’ve connected with your farm. That could be honey after a beekeeping class, a candle after a workshop, or a short garden tour added on at the end.

“We came for a class and left with a bag full of local products — you can tell they love what they do.”

— Workshop Guest

🌻 Ways to Increase Total Value

Perceived value often comes down to how well your visit flows. See how to design a great experience that visitors happily pay for. And when pricing, consider options like:

1️⃣ Bundle a Product With the Experience

Offer a simple combination: “Farm Tour + Jar of Honey” or “Soap-Making Class + Take-Home Bar.”

Guests like paying once for a complete package, and they leave with something that connects them back to your farm later.

2️⃣ Offer Add-On Activities or Services

Let visitors customize without raising the base price.

Try flexible upgrades such as:

1. Add a garden tour
2. Add goat feeding
3. Add a seed-starting activity
4. Add a mini tasting or snack stop

These add variety, help differentiate your listing, and gently increase revenue.

3️⃣ Encourage Post-Visit or Repeat Purchases

A small sign or QR code (“Loved what you tried today? Order it anytime.”) keeps the relationship open.

Many guests return later to buy products or book another visit.

Field trips with kids may not lead to direct sales, but they introduce your farm to families who often come back on weekends.

💡 Tip: Keep quick notes on what sells well together — bundles, add-ons, or certain times of year. Over time, these insights help guide small pricing and scheduling tweaks. Delve is also building tools to share aggregated insights across hosts to make this process easier.

🔄 Iterate and Align

There’s no perfect formula for pricing, but it doesn’t have to be guesswork. Start with what makes sense for your audience and your time, then use feedback and data to refine.

Delve collects reviews that include how guests describe value and satisfaction, and tracks booking patterns across experiences. That means you can see how your pricing fits within the broader market while still deciding what works best for your farm.

Over time, you’ll see which experiences draw steady interest, which may need adjustments, and how seasons affect demand. The goal isn’t to chase numbers — it’s to use information to shape pricing that sustains both your farm and your visitors.

🌿 How Delve Helps

Delve makes it easier to test and refine your pricing:

1. You set your own rates and availability.
2. You can list options for different audiences separately.
3. Payment processing and reminders are handled automatically.
4. There are no setup fees — Delve only earns when you do.
5. We also collect guest reviews that include feedback on value and experience quality, so you can see what’s resonating and where to adjust.

🌾 Price With Purpose

A fair price reflects both value and values.

It allows your farm to keep welcoming visitors, teaching, and inspiring — without stretching your time too thin.

When pricing is aligned, everyone leaves feeling that what they experienced was worth it — including you.

🌾 Stay Connected

👉 Learn more in How Delve Works for Farms.

👉 Explore the For Farmers & Hosts section for more guides and real-world examples.